“People were mispronouncing all the names,” he laughed. “They didn’t know anything about the sport! I thought, I can do this better.”
Kleinklaus, who had climbed the ranks in the healthcare industry, decided to launch The P1Castle, a premium trading card business specializing in Formula 1. His company provides two services: opening Formula 1 trading cards live on streaming platforms and running a consignment service that sells high-end cards to collectors.
“People were mispronouncing all the names ... They didn’t know anything about the sport! I thought, I can do this better.”
Recently, that second service made headlines. Kleinklaus brokered the first-ever seven-figure sale of an F1 card between a film producer in Florida and crypto billionaire Jeff Yin Sang. “We flew down from New York to Florida to pick up the card, watched over a million dollars in Bitcoin hit the seller’s Coinbase account, and then flew to Singapore to hand-deliver the card,” Kleinklaus said. “It was a pretty surreal experience.”
From unboxing live for fans to managing private deals across the globe, Kleinklaus and P1Castle have built a reputation at the highest tier. “F1 is only going to continue to grow, and we’ve positioned ourselves in a great spot to take advantage of and push along that growth.”
Posted August 4, 2025
